A would-be first-time book author wants to re-purpose his blog posts. He laments their failure to generate the attention he thinks they deserve. Perhaps, he opines, if they were published in print he would reach his desired audience and thus get his vital message before a candid and truth-hungry world.
So why wouldn't a publisher want
to risk investing some $20,000 or $25,000 (not counting special
marketing costs) to help the would-be first-time book author turn his
posts into pulp and reach the eager-to-read-but-hard-to-reach vast
market for his thoughts?